ASDA | Don’t Compromise
Info
UNIT
- Director
- Tom Wansbrough-Jones
- Sound Design
- Chris Southwell
- Creative Director
- Tom Wansbrough-Jones
- 3D
- Diogo Pinheiro, Gabriel Thomas & Tom Wansbrough-Jones
- Producer
- Dale Heron
- Executive Producer
- Atilio Gianfrancesco
Tags: 3D Animation Asda Broadcast and Branding Chris Southwell Design Diogo Pinheiro Don't Compromise Food Gabriel Thomas Motion Design Sound Supermarket Tom Wansbrough-Jones Trolleys
Details
Directed by Design Collective's, Tom Wansbrough-Jones, along with motion design by Diogo Pinheiro and Gabriel Thomas.
The initial brief was based upon doing a live-action shoot, however to allow each edit to feel bespoke and easily adaptable we suggested a CG approach. This allowed for complete creative freedom - to control the movement of the trolleys and have flexibility of camera angles.