Asda
Don’t Compromise

UNIT Studio's very own Design Collective's Tom Wansbrough-Jones directed this project, along with motion design by Diogo Pinheiro and Gabriel Thomas. Sound Design was also mastered by our Creative Director of sound, Chris Southwell.

The initial brief was based upon doing a live-action shoot, however to allow each edit to feel bespoke and easily adaptable we suggested a CG approach. This allowed for complete creative freedom - to control the movement of the trolleys and have flexibility of camera angles.