Asda
Don’t Compromise

UNIT Studio's very own Design Collective's Tom Wansbrough-Jones directed this project, along with motion design by Diogo Pinheiro and Gabriel Thomas. Sound Design was also mastered by our Creative Director of sound, Chris Southwell.

The initial brief was based upon doing a live-action shoot, however to allow each edit to feel bespoke and easily adaptable we suggested a CG approach. This allowed for complete creative freedom - to control the movement of the trolleys and have flexibility of camera angles.

Credits

UNIT Studios

Director
Tom Wansbrough-Jones

Sound Design
Chris Southwell

Creative Director
Tom Wansbrough-Jones

3D
Diogo Pinheiro, Gabriel Thomas & Tom Wansbrough-Jones

Producer
Dale Heron

Executive Producer
Atilio Gianfrancesco

Tags
3d  Animation  Asda  Broadcast and branding  Chris southwell  Design  Diogo pinheiro  Don't compromise  Food  Gabriel thomas  Motion design  Sound  Supermarket  Tom wansbrough-jones  Trolleys