TikTok
#MyRoots

TikTok launches a national campaign celebrating the platform’s black artists and content creators for Black History Month. Created by TikTok Creative Lab EU (the brand’s in-house creative arm), “#MyRoots” features singer and songwriter Cat Burns, footballer Jeremy Lynch, queer creator Lily-Rose, actor Michael Dapaah and comedian Sherice Banton as they showcase the skills, passions and “authenticity” that have led them to success on the social platform.

UNIT Studios provided the Colour, 2D, Online and Edit. Our Creative Director of Colour, Denny Cooper says "It was an absolute pleasure to be part of this collaboration with Caleb Femi and TikTok, celebrating amazing people and the positive impact they are making on the world."
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