Persil
Real Change

Info

Agency
MullenLowe London
Cheif Executive Officer
Jose Miguel Sokoloff
Global Creative Director
Katrina Encanto
Creatives
Edgar Galang
Global Business Director
William Dixon
Group Account Director
Charlotte Brookes
Account Director
Lee Allen
Account Manager
Jennifer Bates
Global Strategy Director
Chris Chalk
Stragegist
Emma Batho
Producer
Carys Badrick
Assistant Producer
Barney Ferguson
Production Company
SweetShop
Director
Liz Murphy
DOP
Olan Collardy, Dan Holland, Philip Reinhold, Matyas Erdely, Senzo Ueno
Producer
Luke Goodrum

UNIT

2D
Rob Ellis
Online
Ian Baker
Sound
Markus Ffitch
Producer
Isabella Wakley
Editing House
The Editors AUS
Editor
Mark Burnett

Tags: 2D  change  climate  dirtisgood  environemnt  Environmental  Ian Baker  Markus Ffitch  Online  persil  Rob Ellis  Sound  washing 

Details

How we achieved it:

Hit by lockdowns and travel restrictions across the globe, all normal processes were thrown out of the window. The ever brilliant director, Liz Murphy, directed DOP's remotely across multiple continents. The edit took place in Australia whilst the agency was based in London. UNIT delivered a fully remote post production solution of grade, VFX, MGFX, Sound Design, mastering and market localisation.

The “Real Change” campaign was made to communicate the new brand purpose and the long time commitment they are making to help the environment. The idea was to go ‘beyond activism’ and get down and dirty in taking real action for change.

“This project was the perfect example of collaboration between client, agency, production and post, pulling together and delivering, against all odds, a project we are all extremely proud of.” IAN LUXFORD, Managing Director