Rexona – No More F.O.B.O

Info

Client
Unilever / Rexona
Agency
AMV BBDO
Agency Producer
Nick Godden, Kieran O’Malley, Stefanie Price, Rhiannon Nicoll, Matt O'Brien
Agency CCO
Nicholas Hulley and Nadja Lossgott
Agency Senior Creatives
Jack Smedley and George Hackforth-Jones
Agency Creative Team
Esin Huseyin and Davide Mauroni
Production Company
Tropical Film
Director
Livia Gama
Editor
Beto Araujo / Ten Three - Ella Oliver
DOP
Kairo Lenz
Exec Producer
Gabriel Dagostini
Producer
Paula Soares/ Jin Park / Felipe Rangel
Offline
Beto Araujo / Ten Three - Ella Oliver
Audio
Jonny Platt at Wave Studios

UNIT

Executive Producer
Phil Delaney / Darryl Bolton
Producer
Phil Delaney
Colour
Denny Cooper
Design
Bradley Franklin, Diogo Pinheiro & Tom Wansbrough Jones
Nuke
Leire Eatock
Online / VFX
Ian Baker & Rob Ellis

Tags: Beauty  Bottle  Colour  Deodorant  Fashion  New Spray  No More F.O.B.O  Rexona  Spray 

Details

No More F.O.B.O (Fear of Body Odour) – Rexona

Rexona/Sure/Degree) is rolling out a super cool, bold new campaign to promote their Whole Body Deodorant range.

Produced by @tropical.film and directed by Livia Gama, this campaign turns body odour stereotypes on their head, tackling everything from Booty and Peach to Cheesers and Ta-tas.

With plenty of humour and visually striking elements, it’s all about normalising the conversation around body odour and showing why a whole-body deodorant is exactly what we need.

UNIT’s expertise was key in bringing this campaign to life, working across grade, design and VFX— we’re proud to be part of such a standout project.