Shea Moisture
SheaMoisture – Yes, And
Info
- Agency
- Majority
- Head of Production
- Tatyana Sibio
- Director
- Kajal Patel
- Creative Director
- Micöl Rankin
- EP
- James Sibio
- Production Company
- Golden Child
UNIT
- Executive Producer
- Danny Coster
- Offline
- Bryan Farrar
- Sound
- Jamie Thomas
- Grade
- Denny Cooper & Harry Shelton
- VFX
- Ian Baker & Rob Ellis
- Design
- Matt Rowley
Tags: Colour Grade Fashion Fashion & Beauty Grade Offline Pjs Sound VFX
Details
UNIT has collaborated with Majority to deliver post production for SheaMoisture’s latest brand commercial and socials campaign, “Yes, And”.
SheaMoisture has partnered with pop culture's favourite, Serena Page, winner of Love Island season 6, as the new brand ambassador and face of its "Yes, And” campaign. The video spotlights the Gen Z cultural icon as she transitions effortlessly from beachside bliss, to game night at home with the girls, to owning the red carpet, always empowered, always evolving, and always using SheaMoisture.
UNIT carried out all the post production on the commercial and socials campaign, successfully ensuring the high-end finish with a full picture post approach - delivering VFX, Grade, Design, Sound, Offline and Delivery to ensure that this Florida based beauty shoot got the maximum glow up it deserved to honour black beauty and usher in a new era.
UNIT’s creative contributions to the 1x 30" tvc, with 1x 15" socials cutdown were led by UNIT Executive Producer Danny Coster in collaboration with Majority’s Micöl Rankin (Group Creative Director) and Kajal Patel (Director).
