Friends of The Earth
We’ve All Been There

Friends of the Earth takes on the very modern phenomenon of eco-anxiety. When a woman wakes in the middle of the night to chase down a bin lorry, one might imagine she's accidentally thrown away something irreplaceable or particularly valuable. The truth, however, is much more community-minded.

Director Eoin Glaister handles the breakneck early-hours chase deftly here, as the woman crashes through gardens, houses, and even a fish market in pursuit of her plastic quarry. The reveal inspires a genuine laugh with its abrupt change of tone, and is sure to resonate with anyone who takes their recycling seriously.

UNIT studios worked across colour by our creative director Denny Cooper and VFX by Milo Paterson and Scott Ryan.

Credits

Agency
Don't Panic

Managing Director
Joe Wade

Creative Partner
Rick Dodds

Senior Account Manager
Kath Lewis

Senior Project Manager + Producer:
Jennifer Clare Houlihan

Senior Engagement Strategist
Florence Auckland

Creatives
Madeline Charles, Jake Moss, Manuel Fleitas, Alex Allmeida,

Graphic Designer
Ellen Crowther

Production Company
Stink Films

Director
Eoin Glaister

Executive Producer
Blake Powell

Producer
Martha McGuirk

Production Manager
Georgia Stamp

Production Assistant
Nellie Heron-Anstead

UNIT Studios

Colour
Denny Cooper

VFX
Milo Paterson, Scott Ryan

Tags
2d  Climate change  Colour  Colour grading  Denny cooper  Earth  Environment  Environmental  Friends  Friends of the earth  Grade  Milo paterson  Scott ryan  Vfx