Friends of The Earth
We’ve All Been There

Friends of the Earth takes on the very modern phenomenon of eco-anxiety. When a woman wakes in the middle of the night to chase down a bin lorry, one might imagine she's accidentally thrown away something irreplaceable or particularly valuable. The truth, however, is much more community-minded.

Director Eoin Glaister handles the breakneck early-hours chase deftly here, as the woman crashes through gardens, houses, and even a fish market in pursuit of her plastic quarry. The reveal inspires a genuine laugh with its abrupt change of tone, and is sure to resonate with anyone who takes their recycling seriously.

UNIT studios worked across colour by our creative director Denny Cooper and VFX by Milo Paterson and Scott Ryan.