Alpro
Good For You

Designed to position the brand as leader of growth in the new plant based catergory, the new 'Good For You' ad features an everyday protagonist, Simon, who starts the day with an Alpro smoothie, followed by a morning jog.

Simon is caught by surprise when he's over taken by Bolt mid-run but he carries on undeterred - and ends up overtaking the world champion runner.

Credits

Agency
VMLY&R

Brand
Alpro

Director
MichaeĊ‚ Downing

Executive Producer
Darryl Bolton

Production Company
Biscuit Filmworks

Producer
Joanna Papayianni

Sound Design
Jamie Thomas & Markus Ffitch

2D
Milo Patterson

Motion Design
Diogo Gil Azevedo Pinheiro

Tags
Alpro  Audio  Design  Diogo pinheiro  Jamie thomas  Markus ffitch  Milo paterson  Sound