Alpro
Good For You

Info

Agency
VMLY&R
Brand
Alpro
Director
MichaeĊ‚ Downing
Executive Producer
Darryl Bolton
Production Company
Biscuit Filmworks
Producer
Joanna Papayianni
Sound Design
Jamie Thomas & Markus Ffitch
2D
Milo Patterson
Motion Design
Diogo Gil Azevedo Pinheiro

Tags: Alpro  Audio  Design  Diogo Pinheiro  Jamie Thomas  Markus Ffitch  Milo Paterson  Sound 

Details

Designed to position the brand as leader of growth in the new plant based catergory, the new 'Good For You' ad features an everyday protagonist, Simon, who starts the day with an Alpro smoothie, followed by a morning jog.

Simon is caught by surprise when he's over taken by Bolt mid-run but he carries on undeterred - and ends up overtaking the world champion runner.