Alpro
Good For You
Info
- Agency
- VMLY&R
- Brand
- Alpro
- Director
- Michaeł Downing
- Executive Producer
- Darryl Bolton
- Production Company
- Biscuit Filmworks
- Producer
- Joanna Papayianni
- Sound Design
- Jamie Thomas & Markus Ffitch
- 2D
- Milo Patterson
- Motion Design
- Diogo Gil Azevedo Pinheiro
Tags: Alpro Audio Design Diogo Pinheiro Jamie Thomas Markus Ffitch Milo Paterson Sound
Details
Designed to position the brand as leader of growth in the new plant based catergory, the new 'Good For You' ad features an everyday protagonist, Simon, who starts the day with an Alpro smoothie, followed by a morning jog.
Simon is caught by surprise when he's over taken by Bolt mid-run but he carries on undeterred - and ends up overtaking the world champion runner.
