BP
Unbreakable

To celebrate BP's sponsorship of the paralympics for over 10 years, Psona collaborates with the oil company to provide several spots following the stories of inspirational paralympian's around the globe. In this spot we see paralympic fencer Ammir Ali and his two children.

UNIT Studios creatively led the colour and sound design with our respective creative directors in both fields - Denny Cooper and Chris Southwell, creatively overseeing.