Dove
Deja-vu

Taking a refreshing approach in a sea of products imploring us to extend our youth as long as we possibly can, Dove have decided their latest range is 'pro' rather than anti-ageing. This is illustrated by a diverse cast of older women doing what they want and feeling good about themselves, reminding ageist brands that life doesn't end at 30.

Our team across beauty, colour and 2D worked together to keep a natural feel and retain the relatable realness of the women we meet in the campaign.