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Genesis G70 – Design Film
- Director - David Keers-Trafford
- Production Company - DCT8
- Agency - DCT8
- Brand - Genesis G70
- Sound Design - Jamie Thomas
- Colour - Nick Dalby
- Creative Director - Tom Wansbrough-Jones
- Motion Design - Gabriel Thomas Ayache
- 2D - Rob Ellis, Scott Simmonds
- Executive Producer - Alex Finch
- Producer - Joanna Papayianni
- Facility - Auto Colour Design Sound VFX
Creative Director Tom says:
Following on from 3 x online films we created promoting the launch of the Genesis range of the G70, G80 and G90, UNIT were asked to take the G70 film and give it a more contemporary feel whilst showing off particular specs of the car itself.
With this in mind, we re-edited, tweaked the grade and tried to give a sense of more aggression as this is the sporty version of the car.