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Genesis G70 – Design Film

Director - David Keers-Trafford
Production Company - DCT8
Agency - DCT8
Brand - Genesis G70
Sound Design - UNIT
Colour - Nick Dalby
Creative Director - Tom Wansbrough-Jones
Motion Design - Gabriel Thomas Ayache
2D - Rob Ellis, Scott Simmonds
Executive Producer - Alex Finch
Producer - Joanna Papayianni
Facility - Auto  Colour  Design  Sound  VFX  

Creative Director Tom says:

Following on from 3 x online films we created promoting the launch of the Genesis range of the G70, G80 and G90, UNIT were asked to take the G70 film and give it a more contemporary feel whilst showing off particular specs of the car itself.

With this in mind, we re-edited, tweaked the grade and tried to give a sense of more aggression as this is the sporty version of the car.