Genesis
G70 Design Film

UNIT Studios were involved across the board on this piece, including sound, colour, design and 3D.

Our Creative Director of the Design Collective, Tom Wansbrough-Jones talks about the work they provided for the spot -

"Following on from 3 x online films we created promoting the launch of the Genesis range of the G70, G80 and G90, UNIT were asked to take the G70 film and give it a more contemporary feel whilst showing off particular specs of the car itself. With this in mind, we re-edited, tweaked the grade and tried to give a sense of more aggression as this is the sporty version of the car."