Genesis
G70 Design Film
Info
- Agency
- DCT8
- Brand
- Genesis
- Director
- David Keers-Trafford
- Executive Producer
- Alex Finch
- Production Company
- DCT8
- Producer
- Joanna Papayianni
- Sound Design
- UNIT
- Colour
- Denny Cooper
- 2D
- Rob Ellis, Scott Simmonds
- Creative Director
- Tom Wansbrough-Jones
- Motion Design
- Gabriel Thomas Ayache
Tags: Auto Cars Denny Cooper Design Design Collective Jamie Thomas Nick Dalby Sound VFX
Details
UNIT Studios were involved across the board on this piece, including sound, colour, design and 3D.
Our Creative Director of the Design Collective, Tom Wansbrough-Jones talks about the work they provided for the spot -
"Following on from 3 x online films we created promoting the launch of the Genesis range of the G70, G80 and G90, UNIT were asked to take the G70 film and give it a more contemporary feel whilst showing off particular specs of the car itself. With this in mind, we re-edited, tweaked the grade and tried to give a sense of more aggression as this is the sporty version of the car."
