Genesis
G70 Design Film

UNIT Studios were involved across the board on this piece, including sound, colour, design and 3D.

Our Creative Director of the Design Collective, Tom Wansbrough-Jones talks about the work they provided for the spot -

"Following on from 3 x online films we created promoting the launch of the Genesis range of the G70, G80 and G90, UNIT were asked to take the G70 film and give it a more contemporary feel whilst showing off particular specs of the car itself. With this in mind, we re-edited, tweaked the grade and tried to give a sense of more aggression as this is the sporty version of the car."

Credits

Agency
DCT8

Brand
Genesis

Director
David Keers-Trafford

Executive Producer
Alex Finch

Production Company
DCT8

Producer
Joanna Papayianni

Sound Design
UNIT

Colour
Denny Cooper

2D
Rob Ellis, Scott Simmonds

Creative Director
Tom Wansbrough-Jones

Motion Design
Gabriel Thomas Ayache

Tags
Auto  Cars  Denny Cooper  Design  Design Collective  Jamie Thomas  Nick Dalby  sound  vfx