Adidas
Superstan

Shot on location at Smith’s home in Hilton Head, South Carolina, “Superstan” features the former two-time Grand Slam singles champion touching upon his career, legacy and what it’s like being better known for his contribution to footwear rather than tennis.

The campaign utilises Schuller’s expertise with both storytelling and technique across multiple disciplines. It depicts Smith in his characteristic tongue-in-cheek manner as he welcomes audiences to his laid-back routine, with split screen cleverly transitioning his gentlemanly moves to the more brisk, graphic and sharp moves of an urban set.

The juxtaposition taps into today’s culture and adidas heritage. All subjects sport the new Superstan shoe, with Smith filmed on 16mm and the Superstar footage on digital. Schuller also shot the campaign stills using the contrasting textures of film and digital.

Credits

Agency
HYPEMAKER

Production Company
RSA Films

Director
Marie Schuller

Executive Producers
Molly Bohas, Paul Kawasaki, Martin Roker

Managing Director
David Mitchell

Producers
Stacey LaMotte, Nancy Ryan




UNIT Studios

Colour
Denny Cooper

Sound Design
Chris Southwell

Online
Scott Ryan

Tags
35mm  Adidas  Basketball  Chris southwell  Colour  Colour grading  Denny cooper  Film  Grade  Retro  Scott ryan  Sports  Stan smith  Superstan  Superstar  Tennis  Vintage