Range Rover Evoque
The City That Shaped Me
Info
- Client
- JLR
- Agency
- Accenture Song
- Agency Producer
- Chante Plom
- Agency Exec Producer
- Corin Kiddy
- Agency Production Assistant
- Siena Hobbs
- Agency CCO
- Brian Fraser
- Agency Exec. Creative Director
- Mark Lindley
- Agency Art Director
- Nick Wood
- Agency Copywriter
- Alex Manson-Smith
- Producer
- Anissa Payne
- Editor (Influncer Reveal)
- George Messa
- Production Company
- NM Productions
UNIT
- Editor
- Bryan Farrar
- Senior Producer
- Isabella Wakley
- Colourist
- Denny Cooper
- Sound Designer & Mix
- Jamie Thomas
- CG Artists
- Jaime Fernandez Muro, Richard Nelson, Ben Beckett, Iñaki Gegunaz, Jaroslav Polensky, Nuno Pereira.
- 2D Artists
- Leire Sanz, Pramod Nirwan, Siam Shukoor, Vit Sedlacek
- Online
- Alec Eves, Fraser Cleland, Rich Watson, Rob Ellis, Ian Baker.
- Design
- Tom Wansbrough-Jones & Matt Rowley
Tags: 2D Alec Eves Ben Beckett Bryan Farrar CG Colour Colour Grade Denny Cooper Design Editor Fraser Cleland Ian Baker Jaime Fernandez Muro Jamie Thomas Leire Sanz Matt Rowley Online Range Rover Rich Watson Richard Nelson Rob Ellis Sound Sound Design Sound Designer & Mix The City That Shaped Me Tom Wansbrough-Jones
Details
How we achieved it:
“This was all about capturing the ‘sound’ of Mimi’s city, from the bustling streets of Soho to the warehouses of East London via Mayfair and St Pauls - it was a challenge to get each part of the city sounding different but yet recognisable.” JAMIE THOMAS, Head of Sound
UNIT provided Sound Design, VFX, Design & Colour for The New Range Rover Evoque campaign featuring interior architect Miminat Designs.
Sound Designer Jamie Thomas recreated the noises of London streets using subtle sonic indicators to show where we are - sounds of the DLR and church bells for the City, horses, birdsong, laughter for Mayfair and a classic London taxi to symbolise the end of the night. Sounds no one would probably notice but which kept the ear engaged.
The UNIT VFX team worked on around 80 shots with various creative approaches dependent on setting, environment and time of day. Jaime Fernandez Muro, VFX Supervisor, initially created a mood film to act as a real-world reference. The VFX team then ensured that compositing had all the necessary requirements for final shots.
Leire Sanz, who led the comp team for Range Rover, managed and supervised a team of compositors to help develop the look and best approach. The interior team specialised in shots focused on the inside of the car, working on the best way to display the beautiful textures and features of The Evoque. The exterior team comped the shots where we could see the car from the outside, placed in a sunkissed loft with views.
The team had to find the right balance between having the vehicle look as if it was shot in a studio to being embedded in the environment to match the light and look of the surroundings. The comp team and talented CG team provided many different elements to allow everyone to be more creative.
The films were created by JLR, Accenture Song & NM Productions.
