It has been five years since the inception of This Girl Can, a campaign by Sport England which had not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. Once again celebrating women of all shapes, sizes, abilities and backgrounds. This time, however, sharing the stories of women who’ve overcome issues that we, as a society, must overcome together to help more women find ways to be active.
UNIT Studios worked across Sound, Colour and 2D on the project. You will noticed within the film that there are overall warming tones of pinks, reds and orange. Showing unity and strength in the women we meet.